Asim Qureshi is a prominent figure in Pakistan’s media, entertainment, and marketing industries. He has launched high-profile projects and partnerships, establishing a strong international presence.

Qureshi was at the forefront in representing Brand Pakistan internationally. He led the industry to Pakistan Fashion Week by successfully launching it (officially) in 2007.at the Lakme Fashion Week by IMG. He has also produced Pakistan Fashion Industry first ever show at the Femina India in Mumbai.

Asim also played a significant role in revitalizing Pakistani cinema over 25 years, pioneering strategic marketing, brand partnerships, and events with movies. From Jinnah the movie (1999) to Umro Ayyar A New Beginning (2024) and several Hollywood blockbusters in between.

His work with the philanthropic ventures, including India’s biggest star to visit Pakistan for the Shaukat Khanum Memorial Trust alongside Imran Khan, has solidified his standing in the TV industry.

Asim has held the role of CEO for Pakistan’s media conglomerates, Jang Media Group and ARY, where he was responsible for major strategic projects and high-value deals.

Currently, he serves as the founder of Starring Brands, a company that focuses on merging traditional and digital media to build influential narratives for prominent personal and business brands.