Asim Qureshi Industry Leader From Pakistan.
MARKETER + PRODUCER
Asim Qureshi began his journey as an industry leader from Pakistan at the age of 26 in 1999. He co-founded a prominent advertising agency and later moved to Dubai Media City as an independent producer under the name Starring Brands. His goal was to showcase Brand Pakistan in the best light possible internationally and therefore choosing India using his international producer license based in the UAE.
Asim Qureshi is skilled in bridging the gap between ideas and execution, with expertise in branding, negotiating, promoting, and producing. He was one of the first individuals to do so for Pakistan at India’s highest fashion and media events, thereby building a strong narrative for Brand Pakistan internationally. This has solidified his reputation as an industry leader from Pakistan.
ASIM QURESHI + IMRAN KHAN + GEO TV = AMIR KHAN VISIT TO PAKISTAN
One of Asim Qureshi’s notable accomplishments includes partnering with Imran Khan for fund raising events for Shaukat Khanum Memorial Trust (SKMT) with Pakistan’s largest media group. He also spearheaded the project for Bollywood Superstar Amir Khan Visit to Pakistan , managing both the events and media coverage for SKMT and Geo TV. These efforts have further elevated Asim Qureshi’s standing as an industry leader from Pakistan.
EVENT MANAGEMENT + MARKETING FOR GOVERNMENTS + PAKISTAN ARMED FORCES
Asim Qureshi has also been involved in event management and marketing projects for various government entities and the Pakistan Armed Forces. This includes organizing shows for DEPO Pakistan Army, post-earthquake events for the National Volunteer Movement, and a youth convention for the Ministry of Youth and Culture. He has also managed cultural shows during President Musharraf era and sporting events such as the World Squash Team Championship with PSF & Pakistan Airforce . In 2010, Asim Qureshi was chosen to handle the publicity and pr for the documentary film BHUTTO during the Pakistan People’s Party Government . The film was released by Mandviwalla Entertainment in cinemas.
LAUNCHING PAKISTAN FASHION WEEK OFFICIALLY + INTERNATIONALLY
Asim Qureshi co-produced the first international Pakistan Fashion Week show in Mumbai in 2004, followed by launching the official Pakistan Fashion Week at Lakme Fashion Week by IMG in Mumbai in 2007. Both events were co-produced by Asim Qureshi and partnered by GEO TV and Jang Media Group, making history for Pakistan’s fashion and textile industry.
The 2004-2007 events were the first success stories (produced) on globally recognized platforms and attended by world media. Therefore, creating history for Pakistan Fashion Design and Textile industry.
SPORTS MARKETING
Asim Qureshi also has experience in sports marketing, having worked on major sports events in Pakistan including the ARY & Pakistan Hockey Cup 2016, Pakistan Super League Cricket, and the World Squash Team Championship in 2005.
ENTERTAINMENT MARKETING
Entertainment marketing is another aspect of Asim Qureshi’s expertise, particularly in rebuilding and promoting Pakistani cinema through brand partnerships and licensing deals. He is also unique in representing all major film distributors and producers in Pakistan.
A CEO HIRED BY PAKISTAN’S TOP 2 MEDIA
As a CEO hired by two of Pakistan’s top media giants – Jang Media Group and ARY – Asim Qureshi has been instrumental in delivering high net worth deals and projects for these companies.
FOUNDER STARRING BRANDS
Currently, he is the founder of Starring Brands where he focuses on bridging the gap between traditional and digital media to build narratives for high net worth business and personal brands.
TRULY INTERNATIONAL
With a wealth of global experience as a producer and marketer, Asim Qureshi stands out as an industry leader with unparalleled success stories in Pakistan’s media, entertainment, and marketing industries
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