Asim Qureshi is a prominent figure in Pakistan’s media, entertainment, and marketing industries. He has launched high-profile projects and partnerships, establishing a strong international presence.

Asim has held the role of CEO for Pakistan’s media conglomerates, Jang Media Group and ARY Group, where he was responsible for major strategic projects and high-value deals.

Qureshi was at the forefront in representing Brand Pakistan internationally. He led the industry to Pakistan Fashion Week by successfully launching it (officially) in 2007 at the prestigious Lakme Fashion Week  Mumbai by IMG. Earlier, he had also produced Pakistan’s  first ever show at the Femina in Mumbai.

His work with the philanthropic ventures, including India’s biggest star to visit Pakistan for the Shaukat Khanum Memorial Trust alongside Imran Khan, has solidified his standing in the TV industry.

Asim also played a significant role in revitalizing Pakistani cinema over 25 years, pioneering  brand partnerships and marketing with movies. From Jinnah the movie (1999) to Umro Ayyar A New Beginning (2024) and several Hollywood blockbusters in between.

Currently, he serves as the founder of Starring Brands, a company that focuses on merging traditional and digital media to build influential narratives for prominent personal and business brands.